viscom – the International trade fair for visual communication, technology and design takes place from 7th – 9th of November 2013 in Düsseldorf, Germany. Our colleagues at viscom have asked us to let all BSGA Members know about this year’s event and that BSGA Members will be entitled to free admission. BSGA Members shall soon be receiving details as to how to obtain their free tickets in their email boxes soon if not already there.
If you are not a member of the BSGA, you can still book a ticket on line and save some money instead of paying the ticket price by buying at the show – see below for details.
The main topic for viscom this year: Visual Staging – brand loyalty through customer experience
Brand staging used to initiate the purchasing process has become a natural element in promotion and marketing. Meanwhile the customers’ wish for experience, uniqueness and lifestyle has also reached the Point of Sale (PoS). At that most decisive of all points of interaction, an emotional connection is seen to be more important than ever.
Consistent visual brand staging is growing in importance as straightforward selling is no longer the sole measure of all things in the retail sector. The question of how to turn selling, such as a visit to a hotel, an airport or similar into an experience stands at the very centre of the viscom. For three days, everything here will revolve around processes, projects, technologies and applications which transform shopping into an event.
A new edition of the viscom world of inspiration
The plans for the positions of the exhibiting companies in the halls along with the special areas and supporting programme are in place. It is already certain that there will be a repeat of the successful viscom World of Inspiration, an area which offered know-how and best practices covering such elements as a materials, digital signage projects as well as a comprehensive lecture programme. viscom Düsseldorf 2013 will continue this approach.
Key aspects of viscom
· retail design – Printed and digital worlds at the PoS
· individual design meets materials at The materials show
· future corner – High-tech in print
· print star – Best practices in large format printing and
printing technology
· value added printing & brand packaging – Print- and
Packaging innovations: superior quality, sensational, touchable
· speakers‘ corner – Brief presentations and panel
discussions on customised design, digital signage, PoS,
360° communication
· inspiration lounge – Meet and greet the decision-makers,
experts and newcomers
· lunch & learn – Lunch with industry experts while chatting
about specific topics
· Workshops and short presentations,
· a guided digital signage installation tour through Düsseldorf
Exhibitors from the following areas:
o Signmaking: Products for the POS
o (Digital) out of home media
o Digital Signage in the retail
o Digital Printing and Textile- and Print Refinement
o Packaging and sales promotional displays
Special shows with highlights such as:
o design maker: The competition, which shows the kind of design-ideas that can be implemented convincingly
o superstar: For turning modern product packaging into genuine eye catchers, increasingly complex and elaborate display and PoS solutions are designed
o retail world: a shopping experience in around 200 m² with innovations and trends in the shop and product design, retail technology, lighting technology, digital signage and other innovations for POS design.Facts about the viscom Düsseldorf 2013
From traditional sign making to digital printing technology, from digital advertising to POS media – viscom displays six theme worlds in innovations of visual communication and of course printing, processes and signmaking materials, workplace equipment and other services relevant to today’s signmakers. In Digital Signage World there will be Out of Home media. Finally, there is the Display PoS Expo as “exhibitions within the exhibition”. Thus, viscom has developed as the meeting place to Europe’s largest trade fair of advertising communication and design for signmakers and advertisers.
For tickets to viscom Düsseldorf 2013 and save some money click here http://www.viscom-messe.com/tickets and order your tickets to the international trade fair for visual communication, technology and design. For more information on all viscom topics, see http://www.viscom-messe.com
Viscom looks forward to your visit and wish you an experience of 360° communication with many new ideas and inspiration.
viscom is the international trade fair for visual communication, technique and design. It is the leading trade fair with clear focus on traditional and digital service in the center of continually changing technologies and services of the industries. The focus is user-oriented and integrated. viscom features the full spectrum of visual communication and presents the latest trends and innovations to exhibitors and visitors. It has an unusual supporting programme, picks up on the latest trends and provides ideas and inspiration for businesses. viscom is the ordering event for the sector.
European Sign Federation