The very first thing many prospective customers see of your business is its sign.

The sign does two things. It acts as a beacon, guiding the customer or visitor to the right location and, more importantly, it delivers a message about your business to potential customers.

Get it wrong and it will convey the wrong message, which it turn will discourage customer from buying your product or service. However, get it right and signage can be a powerful marketing tool which will attract customers and help generate profits.

The importance of well designed and planned signage as part of your overall marketing strategy cannot be overstated!

The question is how do you get it right?

To find the right answer you will need to consider a number of factors:

• What are the right type of signs for your business?
• What are the design criteria and what content should the signs have?
• Who should make your signs?
• What materials should be used to create and construct the signs?
• Do you need planning permission to erect your sign?

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To navigate around the BSGA Sign Buyers Guide please click one of the links below.

The BSGA Sign Buyers Guide     The Importance of good signage

Signage as Marketing                   The right sign for your business

Finding a signmaker                     Sign types and Materials

Wayfinding Signage                      Selection of materials

Standards                                          Lighting

Budgets                                             Planning Regulations

 

The very first thing many prospective customers see of your business is its sign.

The sign does two things. It acts as a beacon, guiding the customer or visitor to the right location and, more importantly, it delivers a message about your business to potential customers.

Get it wrong and it will convey the wrong message, which it turn will discourage customer from buying your product or service. However, get it right and signage can be a powerful marketing tool which will attract customers and help generate profits.

The importance of well designed and plannned signage as part of your overall marketing strategy cannot be overstated!

The question is how do you get it right?

To find the right answer you will need to consider a number of factors:

• What are the right type of signs for your business?
• What are the design criteria and what content should the signs have?
• Who should make your signs?
• What materials should be used to create and construct the signs?
• Do you need planning permission to erect your sign?

The BSGA Sign Buyers guide has been developed to help you navigate your way through this process with the aim of helping you to achieve you the right signage for your business – signs which will contribute to the success  of your business and help maximise profits.