BSGA member 3M’s Envision Translucent Films are described as an industry breakthrough, being reputedly the first graphic films to optimise LED technology and allowing sign and graphics producers to achieve maximum brightness whilst using fewer light sources. As a result, power consumption and overall running costs have been greatly reduced whilst enhancing the visual definition and brightness of the signs and displays due to the high light transmission capabilities of the films.
Available in standard and customised colours and in an inkjet-printable format, Envision 3730 Translucent Films featured prominently in a recent overhaul of the brand image of and signage for Domino’s Pizza. Using the LED-enabled films, the company’s management team found a way to bring down the cost of channel, monument and pylon signs by as much as $200 per sign. As the changes have been implemented at each store, franchisees are reported to have been pleasantly surprised at the performance and low cost of the new signs.
Manager – Unit Controller of Domestic Stores and Fixed Assets at Domino’s, Tobin Northway commented: “The cool thing is that not only are we reducing the initial investment cost for our franchisees and for our stores but also we are reducing ongoing operational costs. From a sustainability standpoint, therefore, Envision is a very impactful product for us.” Franchisees were equally impressed with the performance of the Envision films, describing the signs incorporating the new films as cleaner and crisper by comparison with those they had replaced but at a greatly reduced cost.
With around 1,100 independent franchisees in the U.S., the Domino’s management team set out to find signage materials that would deliver both value and performance. Tobin Northway added: “We ultimately identified the new 3M Envision Translucent Films as fulfilling this requirement. They allowed us to reduce the number of LED modules that we put into our signs whilst creating a brighter finished product.”
With all of the U.S. stores set to upgrade their signs over the next four years, Domino’s is making 3M Envision Translucent Films a key element in the service it provides franchisees.
For further information, visit www.3M.co.uk/graphic solutions.
NOTE: 3M and Envision are trademarks of 3M Company
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