EAST LONDON PRINTER SEEKS CAPABLE ROUTING SYSTEM

SEL Trade wanted a router but got much more…

When you’ve been in business for three decades and have a reputation for taking all forms of print from its design to its deployment across an incredible range of applications, creative need in the market seems to find you.

Responding positively to customers’ appetites for output that achieves true stand-out in an increasingly crowded print space requires that you have the means to get things done. It was with that need in mind that Pushpan Bala of East London based printer, SEL Trade, made the journey to Sign and Digital last year.

Pushpan came looking for routing technology to expand his company’s production capability. He came to the right place. Sign and Digital gave him, in the space of a day, the opportunity to compare routers from major industry players. One kept him coming back to find out more – Complete CNC Solutions and in particular its 2017 Protek Unico TT Production Router and Digital Cutter.

The visit to the Complete CNC Solutions stand changed Pushpan’s perspective on what it was he actually came to look for. His appetite to give his blue-chip clientele top quality routed output remained, but he realised that, with a machine like the Protek Unico TT he could have a system that included digital cutting and print finishing in one and the same system. Despite a very detailed due-diligence, Pushpan concluded that there was in fact no other machine quite like the Protek Unico TT and he placed his order for the system, some months after the show.

Installation of SEL Trade’s Protek Unico TT went like clockwork thanks to detailed planning and pre-installation site surveys. The machine now sits among SEL Trade’s considerable stable of wide-format print hardware and it is already earning its keep.

The system is used to produce routed output from all kinds of plastics, timbers and metals, and, in addition, it also turns its hand to a considerable volume of print finishing operations that add great value to SEL’s trade printed output. To have a single system that is capable of doing two distinctly different jobs and of doing each well is proving the value of SEL Trade’s investment.

SEL Trade exceeded in the mission to provide its customers with top quality routed output and now looks forward to a future where it can offer much more. No machinable material is now beyond SEL Trade. The quality it can offer is exemplary. And when creatives come looking for new applications others are writing off as impossible, SEL Trade has a more positive answer.