Flutterbyes Christmas Popup Shop

Using the same style of custom signage design installed at the Lakeside store, the Flutterbyes fascia sign was hung in the store window and suspended from the ceiling as a temporary solution, but also allowing the sign to be reused permanently at a later date. Built-up 3D halo illuminated letters were mounted to a vinyl decorated sign tray.

Vinyl graphics were applied to the external panels on the side of the store, while cut vinyl Christmas slogans were applied throughout the interior. To maintain a strong brand identity, Flutterbyes utilised the same colour palette and style of decor used in existing stores, while exchanging their trademark butterfly motifs for snowflakes and baubles to suit the Christmas theme of the popup store.

Subtle snowflake-shaped window manifestations were produced from cut frosted vinyl and applied the glass to complement the range of products in the window as well as the fascia signage.

Using self-adhesive vinyl throughout the store was ideal for Flutterbyes’s temporary space as they were able to achieve the desired effect while having the advantage of being able to easily remove the graphics after Christmas. All the self adhesive vinyl and digital wallpaper were produced in-house utilising W&Co’s new large format latex printer.

For this project W&Co produced a number of digital 3D renders and worked closely with the client to establish a clear and concise understanding of all their requirements and furthermore enabling them to have their designs approved by the Bluewater centre management prior to installation which took place on site out of hours to meet their Saturday store opening deadline.