Is Your Shop Sign Letting the Side Down?

At some point your business might require a little bit of a reboot, a full rebranding to give it a new lease of life or simply a change of logo or a new product line. However large or small the changes you make to your company, making sure that the marketing strategy you put in place to promote that new brand image is critical to the success of your overhaul. From business cards to shop signage, letterheads to the vehicle wrap on your van, ensuring you have a joined-up new look is key.

If you’re sprucing up your premises and giving your shop a glossy new appearance, you’ll have to do more than rearrange the window displays and get the window cleaners in. In order to really attract attention and new customers, it might be worth considering new shop sign designs for your business. When it comes to looking good and making a positive impression, is your shop signage letting the side down?

A Lasting Impression

None of us likes to think we’re shallow, but we do judge on appearances. Research has shown that people make snap judgements about what they’re looking at in under a second, so making sure you leave a positive mark on their memories really could be down to that all-important first impression. Of course, they’ll look at the window displays and how clean your shop front is, but they will almost certainly notice your shop signage as well.

You probably don’t think about your shop signs too often – perhaps they’ve become so familiar you pass by them every day without a second glance. For someone who doesn’t visit your shop on a daily basis, however, they are noticeable, and they really do count when it comes to the impression that potential customer forms of your business.

If you’ve gone to the effort of injecting new life into other areas of your business, it makes sense to extend the new look to your shop front signs. Perhaps you’ve implemented new systems and processes to speed up ordering stock or added a new range of products to the goods you sell. You might even have done something as dramatic as refurbishing the interior of your premises, changing the company name or hiring additional members of staff. However large or small the alterations you’ve made to the way your shop works, never forget that shake-ups and rebranding exercises only work effectively when they’re company-wide.

Change for the Better

All too often people are afraid of change. We all crave familiarity and stability, but sometimes change is necessary and can have a huge positive impact. Getting stuck in a rut can be disastrous for your business because it doesn’t allow you to develop and grow, so a little shake-up now and then can be just the tonic you need to inject some fresh life into your shop.

Customers notice change too, for good or ill. Many of them probably pass by your shop on a daily basis as they commute to work or do the supermarket run, and if they’ve become too familiar with your shop front, then they might have stopped noticing you altogether. Familiarity can lead to indifference, so they might have stopped considering you as a shopping destination. Change the way your premises look, however, and they will see you with fresh eyes – everyone shows an interest when their neighbourhood is altered, so make sure the changes you make are for the better.

By updating your shop signage, you might attract a whole new customer demographic to your store. Sparkling new shop front signs will catch the eye of many passers-by, potentially opening your store up to a whole new market. If you’ve spent the money on perking up the interior of your shop, then it surely makes sense to give the exterior a little TLC too. Your shop front is, after all, the first thing your customers will see and the thing they will form that first impression on.

We can all think of ugly takeaway shops or cafes where the signs above the door let the side down. However great the products they might be selling, nobody wants to venture into a store which has grimy windows and shop signs with lettering missing. If the outside of a shop looks shabby and unpromising, it doesn’t bode well for what you might find on the inside.

Work with the Best

The best shop signs are a marketing tool with incredible power. Your shop sign is a beacon which beckons customers in, and strong shop sign designs are key to attracting new customers and keeping those you’ve already won over. In order to successfully implement the changes you’re making to your business, investing in new shop signs could be just the ticket – updating your logo or changing your shop sign designs will inject added interest to your shop front and get you noticed.

Here at The Sussex Sign Company we’ve spent countless years helping businesses to jazz up their shop signs and rebrand their image. As expert shop sign writers we work across the South East and London, creating beautiful high-quality bespoke signage which really packs a visual punch. Thanks to a highly skilled team of shop sign writers, designers and installers, we’re able to craft the best signage solutions for you, ensuring your shop front signs don’t let the side down when you rebrand.

For more information on the services we provide, simply get in touch with The Sussex Sign Company today and let us help your business grow.