Designed by Octink’s in-house creative team, the eye-catching graphics adorn the shop front style windows, featuring a call to action specifically arranged to attract the attention of the numerous passers-by and create as much impact as possible. The graphics are printed on Contra Vision® see through material which creates a vibrant advertisement from the outside but enables the people inside the office to see out and maintain privacy.
“We have an incredible footfall of people walking past our office daily; people heading to work, shoppers and visitors to the Sky Garden. We felt that by using our window space more effectively it would help to raise awareness of our charity, the life-saving work we carry out and how people can support us,” comments Charlotte Smith, Development Marketing Manager.
She continues: “It’s been great working with Octink on the project, their advice and experience of creating impactful visuals on innovative materials has enabled us to produce something with a real wow-factor, and we really appreciate their support by providing the work at a much reduced rate to help us with the campaign.”
Mike Freely, Managing Director at Octink, adds: “We were delighted to be able to help London’s Air Ambulance with their life-saving efforts and hope that the stand-out graphics encourage people to use their mobile devices to donate.”
In its largest ever fundraising drive, London’s Air Ambulance is hoping to raise £6 million, of which £2 million is still needed, to acquire and sustain a second helicopter and extend its daylight flying hours for five years. The charity is urging the 10 million people who live, work and holiday in the capital to donate at yourhelicopter.london or text HELICOPTER to 70800 to donate £5.
The window graphics will be updated by Octink as the campaign progresses, which you can also follow at #YourHelicopter.
European Sign Federation