W&Co was contacted by Purplebone as they were looking for new signage to update and enhance their brand image of their prestigious 155, King’s Road, Chelsea store. The client’s brief was to have two illuminated signs that utilised their brand colours and was impactful on the high street.
W&Co proposed a halo illuminated internal sign that was built up and mounted to the back wall of the shop. The fascia sign of the shop is in a prominent position and needed to be bold, and bright whilst in keeping with the other shop fronts in a very affluent area of London. The fascia signage was face illuminated with built up ‘rim and return’ letters spelling ‘Purplebone’.
The bold purple colour was carefully matched to their existing corporate branding colours from sample store fixtures supplied by the customer. All of the signage was fitted with high bright and eco-friendly LEDs for a crisp and even illumination that will last for years.
The signage was very well received by the client who commented “The signage is perfect! We couldn’t be happier!! It looks great at night!”
European Sign Federation