Wide Format Print & Media Mix Survey

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The International Sign Association (ISA) leadership was asked to develop a research survey to make some determinations about the state of the signage and graphics market and the tools, technologies, and brands that ISA membership counts on to conduct its business. InfoTrends, a market research and consulting company that focuses on the printing and imaging business and with expertise in electronic survey methods, was fortunate to be selected to contribute to this effort as a research partner for ISA.

The stated objectives of this survey are:

  • To develop an accurate profile of ISA member & non-member companies by size of company (number of employees and revenue), production volume and other key metrics.
  • To get a firm understanding of the adoption of digital printing within the sign industry.
  • Examine the primary applications for wide format digital printing solutions and try to determine which applications are growing as a percentage of the signage and graphics business.
  • To measure current wide format digital print media mix and brand preferences as well as purchase volume, purchasing expectations and purchasing decision criteria.

The combined survey included approximately 30 questions and was sent in two separate invitations to participate. InfoTrends and the International Sign Association extend their thanks to those who completed the survey.

We hope you find these results informative and useful.