Introduction to the BSGA...
Marketing Campaign

The BSGA runs a continuous marketing programme, designed to achieve a number objectives including: • Inform sign buyers and sign specifiers about the BSGA, its members and its Code of Practice, with the aim of making BSGA accreditation a standard requirement of any and all tender documents. • Provide easy access to and identification of members for sign buyers and specifiers • Attract more sign businesses of the right calibre to join as members of the Association • Persuade suppliers of materials and equipment to join as associate members and support the activities of the Association • Keep all members informed of all BSGA activities and initiatives A number of initiatives have been launched to help achieve the objectives: • New, updated easy-to-use web site • Regular, bi-monthly newsletter distributed to 7000 people involved in both sign making and sign buying • On-going Press Relations Campaign • Advertising campaign in journals circulated to sign makers and sign buyers. • Participation in the UK’s leading sign industry exhibition • In addition, the Association is currently working on a number of additional promotions.