Associate Member

SignTrade Letters Ltd, one of the new recruits to the BSGA, is a family-owned company based in Finchley, North London. The firm is one of the UK’s most significant producers of high quality moulded and flat-cut letters.

SignTrade Letters sells a range of products and has recently launched a new brochure and price list. One category of lettering that truly stands out from the crowd has been uniquely developed by SignTrade. These are real chrome letters that have the appearance of solid chrome but without the cost or weight as against those who make ersatz chrome. Fake chrome letters are, in fact, constructed with aluminium oxide applied inside a standard plastic moulding and the appearance can lose its lustre over time.

SignTrade has developed a method of creating letters using chrome that is making a big impact on the industry as they are light in weight and therefore not difficult or costly to use, hang or replace. The products SignTrade makes have therefore been ordered in very significant quantities by some of the UK’s blue-chip retail names, as well as smaller niche retailers. The company is run by managing director, Richard Woolff and his father, Charles Woolff.

SignTrade Letters is able to offer an enormous array of fonts and font sizes. Richard Woolff explains: “The investment in these doesn’t come cheaply or easily but our other company, Talbot Designs, has been in business for sixty years so we have the gravitas and heritage to know what we’re doing when we purchased SignTrade Letters 4 years ago. Also, we are based in London (and manufacture everything on site) so we’re fleet of foot in turning round orders – and getting them delivered on time anywhere in the UK”.

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