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December 2005
Developing the BSGA Website - what’s your opinion?
Plans are afoot for a major update of the BSGA web site (www.bsga.co.uk) and we want to hear from any members who have views on how the site should be developed.
The current site was launched five years ago and it was developed to perform three primary functions – to provide a comprehensive information service to members (including the technical guidelines online); to provide a marketing service for members (through the signmakers and sign suppliers search facilities); and to provide background on the BSGA for signmakers who may be interested in joining the association or for sign buyers who need to understand why they should select a BSGA member for their next project.
Whilst the site has attracted a regular flow of visitors, the BSGA Council believe the time is right for an upgrade to the site. The twin aims being, to increase the level of information available to both members and non-members and to attract even more visitor traffic.
The principal changes under consideration include: New style home page – which will be changed regularly to increase interest levels and provide up-to-date news, information and offers (we would be working in close co-operation with the Sign Directions team to achieve this).
Advertising – the potential for both signmakers and sign suppliers (if they are BSGA members) to advertise on either the home page or search pages on the site. Roll over banner ads would provide instant links to the advertiser’s own site.
Technical Guidelines – an improved search facility on the technical guidelines to make finding the sections you need a lot easier.
Members Forum – to be located in the password-protected members only area of the site, the forum will give members (and their employees) the opportunity to raise and discuss any matters they feel will be of interest to the industry.
Generic search engines – Type ‘signmakers’ or ‘sign industry’ into Google or Yahoo, and you will get to the BSGA. Howevver, we want to make our site the first stop for anyone looking for information on signmakers or the industry in the UK. and to achieve this we are considering sponsoring the site (on a pay per click basis) on one or two of the major generic search engines. By doing this we can guarantee we are at, or very near, the top of the list.
If you have any comments on the above proposals or if you have other ideas which you feel would improve the website, we’d like to hear from you. Write to us at the BSGA office or email to info@bsga.co.uk
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