Your Brand Matters

When you own a business, however large or small, branding is everything to you. Building awareness of your brand, so that customers and potential customers can recognise and return to you, is the key to success. This means that strong branding and spreading that brand identity as far as possible must play a vital part in your advertising and marketing strategies.

One of the most effective ways you can increase brand recognition and promote your business is through high quality signage and vehicle vinyl. Your signage acts as an introduction to the world, as it’s often the first thing people will notice when they approach your vehicle or premises. No matter how strong the leafleting campaigns you run, the newspaper ads you take out or the promotional merchandise you give away, nothing compares to top quality signage, when it comes to boosting footfall and brand recognition.

Vehicle signwriting boosts brand recognition

The quickest and safest way to increase brand recognition is through working with a professional signage company to design, install and maintain the highest quality vehicle signage. This is one way of spreading your brand even further, through customising your commercial vehicles.

Whether you’re a builder using a van to get between sites or a home hairdresser with a simple little runaround, using the side of your vehicle as advertising space can have a massive impact on boosting brand recognition. Your vehicle is, in effect, a moving sign board. While your shop sign is static, your car or van is constantly on the go and will be seen by thousands of people in the space of just an hour – that’s a lot of eyes on your logo, social media address and website or contact details.

With more and more people shopping online via their smartphones, this is an opportunity not to be missed. Car wrapping and vehicle vinyl give you a chance to capture a slice of this market before people have a chance to forget you.

First impressions matter in an age when people have short attention spans and make snap judgments in under a second. Your vehicle signage is your calling card, so get it right and you’ll find people instantly connect with your brand and commit it to memory. While they may not need your goods or services now, having memorable vinyl car wrapping means you may find those potential customers returning to you further down the line.

Next steps: shop front signs

If you own a shop, bar, restaurant, gym, club or any other establishment with a presence on the High Street, it’s crucial that your signage stands out from the nearby competition and that it entices customers in. We’ve all seen shop front signs which let the side down – however top-notch the goods they sell or the food they serve, nobody is ever tempted to cross the threshold if the signs above the door are run-down, poorly designed and badly lit.

Your shop signs ought to make a powerful visual statement about your business and your brand, and they should do more than simply state your name and contact details. A well-designed shop sign – like a picture – should paint a thousand words and tell passersby your story, clearly setting out your brand identity and what you can offer them.

Well-made and well-maintained shop front and vehicle signs reflect well on you – they let people know that you think highly of your business and take pride in the work that you do. People are always more inclined to trust a brand and find out more about them when they believe the business is in good hands, and a stand-out vehicle or an attractive façade to your premises bodes well.

What more could you do?

Vehicle signage really should be the priority if you want to increase brand recognition, as it’s the most visual and most direct route to your customers. Once you’ve mastered the signage, you can build on things from there. Your signs may help shape other elements of your brand recognition campaign, and it’s important to use your car wrapping as a starting point from which to create a unified brand across all other media.

Recreate the same pattern of logo and colour scheme across other things, such as giveaway promotional merchandise, business cards, letterheads, stationery and your shop front signs. Building up a sense of familiarity will help people connect with you and win their trust, so ensuring they are left with a positive impression is key.

Work with the professionals

A professional vehicle signwriting company such as The Sussex Sign Company can help craft the perfect signage solution for your car or van. With many years of experience in this industry, we have mastered the technology and techniques necessary to produce the highest quality vehicle wraps on the market. If you want to spread your message and increase brand recognition in your area, then working with our expert design team is the best course of action you could take.

With vehicle vinyl now more advanced than ever, this is one of the most cost-effective and efficient ways of reaching ever greater numbers of people in an ever shorter space of time. If you want to boost your brand recognition, then now is the time to invest in quality car wrapping from the professionals.

For more information on the services we can provide, simply get in touch with our friendly and experienced team today on 01273 424900